Privacy policy

Last updated: May 29, 2026

DBXA HARDLINE WEAR operates this store and website, including all related information, content, features, tools, products and services, to provide customers with access to our online store, products, order services, customer support and related website features.

DBXA HARDLINE WEAR is powered by Shopify, which enables us to operate the store and provide our services to you.

This Privacy Policy explains how we collect, use, store and disclose personal information when you visit our website, use our store, make a purchase, contact us, create an account, subscribe to marketing, or otherwise interact with DBXA HARDLINE WEAR.

If there is any conflict between our Terms of Service and this Privacy Policy about the collection, use, storage or disclosure of personal information, this Privacy Policy applies.

Please read this Privacy Policy carefully. By using our website or services, you acknowledge that you have read and understood how we handle personal information as described in this Privacy Policy.

  • Personal Information We Collect or Process

    When we refer to “personal information”, we mean information that identifies you or can reasonably be linked to you.

    We may collect or process personal information depending on how you interact with DBXA HARDLINE WEAR, including when you visit our website, create an account, place an order, contact us, request a return or exchange, subscribe to marketing, or use features available through our store.

    The personal information we may collect includes:

    • contact details, including your name, email address, phone number, billing address and shipping address

    • order and transaction details, including products viewed, added to cart, purchased, returned, exchanged or cancelled

    • payment-related information, including payment method, payment confirmation and transaction details

    • account information, including login details, preferences and account settings

    • customer service information, including messages, enquiries, return requests, exchange requests and support communications

    • device and technical information, including browser type, device type, IP address, network information and similar technical data

    • website usage information, including how you interact with our website, products, pages, cart, checkout and other store features

    We do not intentionally collect personal information that is not reasonably needed for our store, customer service, order fulfilment, marketing, security, or legal and business obligations.

Personal Information Sources

We may collect personal information from the following sources:

  • directly from you, including when you create an account, place an order, contact us, request support, submit a return or exchange request, subscribe to marketing, or otherwise provide information to us

  • automatically through our website, store systems, cookies, pixels, analytics tools and similar technologies when you visit or use our website

  • from Shopify and other service providers who help us operate our store, process payments, manage orders, provide customer support, arrange shipping, run marketing, analyse website activity, or protect against fraud

  • from business, marketing, advertising, social media, or technology partners where permitted by law

How We Use Your Personal Information

We may use personal information for the following purposes:

Providing our store and services
We use personal information to operate DBXA HARDLINE WEAR, process orders, confirm payments, fulfil purchases, arrange shipping, manage customer accounts, provide order updates, process returns and exchanges, respond to enquiries, and provide customer support.

Improving the customer experience
We may use personal information to improve our website, products, store features, customer service, checkout experience, product recommendations, and overall shopping experience.

Marketing and advertising
Where permitted, we may use personal information to send promotional emails, SMS messages, product updates, restock alerts, offers, advertising, and other brand communications. You can unsubscribe from marketing communications at any time.

Security and fraud prevention
We may use personal information to protect our website, customers, payment systems and business from fraud, unauthorised access, misuse, suspicious activity, illegal activity or security threats.

Communicating with you
We may use personal information to respond to messages, provide customer support, send order updates, resolve disputes, manage returns or exchanges, and maintain our customer relationship with you.

Legal and business reasons
We may use personal information to comply with legal obligations, respond to lawful requests, maintain business records, enforce our terms and policies, manage disputes, protect our rights, and meet accounting, tax, regulatory or operational requirements.

How We Disclose Personal Information

We may disclose personal information to third parties where reasonably necessary to operate DBXA HARDLINE WEAR, provide our services, process orders, deliver products, communicate with customers, protect our business, or comply with legal obligations.

This may include disclosure to:

  • Shopify, which hosts and supports our online store

  • payment providers who process transactions

  • shipping, courier and fulfilment providers who deliver orders

  • customer support, email, SMS and communication service providers

  • analytics, advertising and marketing providers

  • technology, cloud storage, website, security and fraud prevention providers

  • professional advisers, including accountants, legal advisers, bookkeepers or business advisers where required

  • government, regulatory, law enforcement or dispute resolution bodies where required or permitted by law

  • business or technology partners where needed to provide store features, advertising, integrations or customer services

We may also disclose personal information where you direct us to do so, where you consent, where it is necessary to complete a transaction, or where required to protect our rights, property, customers, website, business or legal interests.

We do not sell customer contact details.

Relationship with Shopify

DBXA HARDLINE WEAR is powered by Shopify. Shopify provides the ecommerce platform that allows us to operate our online store, process orders, manage checkout, support payments, provide store features, and deliver services to customers.

When you use our website or place an order, personal information may be collected, processed, stored or shared with Shopify and Shopify-related service providers so that the store can operate properly.

Shopify may also process personal information to improve, protect and support its services, including fraud prevention, checkout services, analytics, advertising features and other ecommerce tools.

Shopify may process personal information in countries outside Australia. Shopify handles personal information in accordance with its own privacy practices and applicable privacy laws.

Depending on where you live, you may also have privacy rights that can be exercised directly through Shopify’s privacy processes.

Third Party Websites and Links

Our website may contain links to third-party websites, apps, platforms, social media pages, payment services, shipping services, or other external services.

If you access a third-party website or service, their own privacy policy, terms and security practices may apply. We are not responsible for how third-party websites, platforms or services collect, use, store or disclose your personal information.

You should review the privacy policies and terms of any third-party service before providing personal information to them.

Children’s Data

Our website and services are not directed at children.

We do not knowingly collect personal information from children without appropriate consent from a parent or guardian.

If you are a parent or guardian and believe a child has provided personal information to us, please contact us so we can review the matter and take reasonable steps to delete the information where appropriate.

Security and Retention of Your Information

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

This may include using secure ecommerce systems, payment provider protections, restricted access, password protection, security tools and other reasonable safeguards.

However, no website, online store, payment system or electronic storage method can be guaranteed as completely secure.

We keep personal information for as long as reasonably necessary to provide our services, manage orders, handle customer support, process returns or exchanges, meet legal and tax obligations, resolve disputes, protect our business and maintain business records.

When personal information is no longer required, we will take reasonable steps to delete, destroy or de-identify it where appropriate.

Your Rights and Choices

You may contact us to request access to the personal information we hold about you, or to ask us to correct personal information that is inaccurate, incomplete or outdated.

Depending on where you live and the laws that apply, you may also have rights to request deletion of your personal information, object to certain uses of your information, or request further information about how your personal information is handled.

These rights may not apply in all circumstances. For example, we may need to keep certain information for order records, legal obligations, tax records, fraud prevention, dispute handling, or other legitimate business reasons.

You can manage marketing communications by using the unsubscribe link in our emails or by contacting us directly. If you unsubscribe from marketing, we may still send non-promotional messages relating to your orders, account, returns, exchanges, customer support or legal notices.

We may need to verify your identity before responding to a privacy request.

Complaints

If you have a concern or complaint about how we handle your personal information, please contact us using the contact details below.

We will review your complaint and respond within a reasonable timeframe.

If you are not satisfied with our response, you may be able to contact the Office of the Australian Information Commissioner or another relevant privacy authority.

International Transfers

We may transfer, store or process personal information outside Australia where our ecommerce platform, payment providers, marketing tools, analytics services, shipping providers, customer support tools, cloud services or other service providers operate internationally.

Where personal information is handled by overseas service providers, we take reasonable steps to ensure the information is handled in accordance with applicable privacy laws and this Privacy Policy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, store operations, legal obligations, service providers or privacy practices.

The latest version of this Privacy Policy will be available on our website. Where required by law, we will provide notice of significant changes.

Contact

If you have any questions about this Privacy Policy, how we handle personal information, or if you would like to make a privacy request or complaint, please contact us at:

DBXA HARDLINE WEAR
hq@dirtybullapparel.com
PO BOX 4, KWINANA WA 6167
Australia